Located in Chicago’s Magnificent Mile on Michigan Ave., Pioneer Court Lobby utilized RGB Lights and FlexiFlex to upgrade the back-lighting of their existing lobby elevator banks’ glass walls. Originally fit with fluorescent white light tubes, RGB presented a color-changing LED solution that provided an exceptional and much more consistent wall wash while providing endless content options with amazing graphic capabilities. Custom built to suit for this installation, RGB’s turnkey solution services ranged from design to integration. Content displayed has ranged from oceanic imagery to seasonal effects to company logos, maximizing the medium as a media facade to stand out to both occupants and foot traffic.